"To dramatize the impact at point-of-sale of a premium ice cream made from ingredients from around the world and to communicate that the brand is an ice cream for people who enjoy discovery and more 'grown up' flavors, the thought was 'Ice Cream Adventurers.' Their original brand concept was inspired by the historical notion of Britains travelling in the tropics. The redesign took this as its real reference point and used hand-painted signage set against evocative backdrops of tropical skies to create a memory of their travels."
