Liquid Therapy Company packaging. "To create an innovative range of non-alcoholic, 100% natural functional drinks that help people manage of their daily ups and downs, Liquid Therapy is about 'Life lubrication,' the antidote to modern living. By using of 'straight-talking' language rather than the usual 'marketing-speak,' the brand talks directly to the 'no BS' consumer it is targeting. Each of the products within the range uses explicit icons and names to show/describe the individual product benefits. There is a world around Liquid Therapy that gives a clinical feel to the brand—these people will help you through your daily ups and downs."