World's Best-Designed: Récord, Mexico City, Mexico, circulation: 35,000. "Récord, a national sports daily published in Mexico City, positively explodes out of its tabloid format. It speaks with vibrant color, strong type and dynamic images. A visual surprise awaits the reader at each turn of the page. Just like a sporting event, you never know what is coming next. The presentation is executed with passion and verve. Récord knows its audience. It looks, feels and smells like sports. Underlying this passion is a foundation of technical expertise evident in the disciplined editing of words and visuals. There is a clear respect for readers that begins with an investment in the quality of stock and printing. It signals to the audience that we respect you. This design shouts out that we are proud of what we are doing, proud of who we are and convinced that we can do anything."