World's Best-Designed: The Independent on Sunday, London, England, circulation: 220,000. "'Stop. Think. Listen.’ So ran a page one lead headline in The Independent on Sunday. This is a newspaper that speaks directly to its readers and addresses the pillars of society on their behalf. This approach underpins the newspaper’s visual thinking as well as its editorial policy. Words become images. The Independent is smart and feisty, often humorous, beautifully written and vigorously presented. The Independent’s design made us want to dive deep into the content, page after page. This is a disciplined, rigorously formatted paper. Its excellence is exemplified by the flawless setting of body text, the imaginative and surprising photo play, and the carefully modulated visual patterns. Yet, all in all, the presentation comes across as relaxed as a Sunday lie-in."