Stanley Steemer television commercial. "Carpet cleaning advertising has always been 'stain-based,' with red wines and spaghetti plates tipping in horrifying slo-mo onto pure white carpets. These ads trained people to call when they see a stain—and, unfortunately, through ethnography and analysis of sales data, we discovered that they'd been effective: people didn't call unless they saw dirt on the carpet, and they didn't call as often as they thought they did. Our campaign suggests quietly, without adding further guilt to stressed-out moms, that even if you can't see the dirt, you're innocently tracking it in every day and you should probably call us more often than you are. The campaign reversed a negative sales trend, and has helped Stanley Steemer achieve record sales.""Dog Door" :30(Open on a typical dog door, in a typical house, on a typical day: dog comes in, dog goes out, dog comes in, dog goes out, dog comes in. Nothing unusual. Yet every time it comes in, it brings a little more of the outdoors with it)Anncr. (VO): Maybe having your carpet cleaned once a year isn't enough. (Cut to the famous Stanley Steemer van, as we simultaneously hear a puff of steam. Then we return to our dog friend, coming in the house with a signficant part of the landscaping)Anncr. (VO): Living brings it in. We take it out.