Steak n Shake print ad. "Cinema slides, an underused medium. Since we're always adapting the Steak n Shake campaign to offbeat media in very specific places, we get to play around with where you are and what you're doing when you encounter us. Over the years we've had about fourteen art directors and eleven writers conveying the Steak n Shake 'voice of the smart-aleck waitress and grill guy,' consistently, in everything from TV ads and in-store placemats to an ad planner full of miscellany ranging from bus shelters, rodeo program ads, breakfast coupons and high school materials ('Official destination of the aimless joyride,' claims a yearbook ad by writer Evan Finch, for example) to the project every creative yearns to work on—gas pump toppers."