Ossip Optometry outdoor board. "A six-month contract in 1992 for a billboard in the heart of Broad Ripple Village, the city's 'arty' district, led to this: a collection of (let's just say it) junk sculpted into giant frames on behalf of a local boutique-y optometrist. When the contract ended, no one had the heart to take it down: it was good for business, and good for the neighborhood. It's still up, and has become part of the lore of Broad Ripple (people say the stuff is dredged from the river, which is colorful but untrue) and a tourist stop on city tours. The boutique-y optometrist has an empire of offices all over the city now, and—best of all—nothing has fallen off the board and killed gawking passersby."