Print ad for the American Pianist Association. "Every four years, the world's best young pianoists (not pianists) are invited to come play jazz in our city—but not just for fun. They're competing for money and a recording contract. Drawing the distinction between this contest and a typical laidback jazz fest boosted attendance, and increased buzz among those living here in America's Amateur Sports Capital, who aren't necessarily such big fans of their fellow Hoosier Cole Porter."
