Exhibition catalog, letterhead, invitations. "Lasar Segall was a painter from Lithuania who emigrated to Brazil in the '20s. He was already a expressionist painter in Germany. Arriving in Brazil he became a modernist, like many others in the world. He married here a very rich young Jewish girl, whose sister also married an emigre, Gregory Warchavchik, a Russian architect, one of the most important modernist architects in Brazil. The work of Segall and the time he lived, was influenced by modernism, and we choose to make the museum identity with my vision of what that period meant to me. We used dark greens, somber blues and grays, in contrast with oranges and pale yellows, and the key graphic element was the black stroke. After setting the corporate identity, we started working with its monthly bulletin, catalogs, invitations and all kinds of printed material. We do this work free. It’s our contribution to the museum, which is very poor of everyday money. Sometimes I get a Segall etching (printed by the museum) as a gift!"