"Aiwa had seventeen walls on different buildings across Buenos Aires, a city that was going through a deep economic depression. That's why the concept for the campaign is 'The city needed music.' We decided to represent seventeen different music styles to extend the brand's audience. This way, you put together the campaign as you cruise through town. In the process we worked in conjunction with different artists: painters, illustrators, sculptors, photographers, graphic designers and 3D designers."