"What better way to enhance the nature of a gardener's product than through green thinking. Unveiling its first work in conjunction with Duffy & Partners, The Thymes launches a new collection—Gardener. In addition to developing the overall brand presentations, identities and packaging graphics, our goal was to develop new forms of sales collateral that would entice store buyers and signal the many product innovations to come from The Thymes," said partner Eric Block and account executive Ellie Dolan. "The new brand captures distinctive inspiration from the nature of the product line. Gardener is a collection of purposeful products that tend to the hands of those who tend to the earth. To enhance the importance of this relationship with nature, the brochure is printed on 100% recycled paper. As the brochure unfolds, an understanding of the collection's distinct sensation and purpose develops through a variety of product insights. Unfolding the brochure completely results in a realization of another collateral piece without the waste of using more paper, a poster encompassing the brand. We surround the product with a brand language that immediately communicates its benefits; a fragrance that creates oneness with nature and the role the brand can play in enriching consumers' everyday lives."