The booklet is devoted to an environmental policy of RUSAL Company, which is the leader of the Russian aluminum branch.The original concept (the booklet is made out as a diary of the traveler, inquisitive and thoughtful, interested in environmental protection) explains a variety of formats and eclecticism of the forms used in the booklet. 'Natural' appearance is relevant and prepossesses anyone who keeps the book in hands," said writer Irina Larkova.