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"TransCab arose when firebelly was challenged to conceptualize a way to make Chicago a more sustainable city. We focused our efforts on bringing environmentalism into mainstream awareness. Our goals were two-fold: make it incredibly easy for Chicagoans to integrate environmental responsibility into their everyday needs and create wide-spread change in our community while setting an example for others to follow. Hybrid taxis were the perfect vehicle for demonstrating how efficient automobiles benefit everyone," said Dawn Hancock, creative director.
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