"This poster was designed for the China Exploration and Research Society's international road show. The objective of the road show held in the U.S., U.K., Japan, Hong Kong and places where the Shahtoosh can be bought is to let the world know about the horrors of killing the endangered Tibetan antelope in order to satisfy human's 'fashion' needs," said Eric Chan, design director. "A graphic illustration of the once alive animal and handwritten headline and message in blood with splatters convey the shocking truth. The logo of the concerned society is also handwritten to project the rawness and cruelty of these events. The stark contrast of a black background against the red graphic stresses the brutality of these murders. Stop the gruesome killings or there won't be any more of these animals left!"