"When was the last time you designed a company?Stone Yamashita Partners deploys the art of designing to arenas where most design firms haven't traveled before. Their philosophy? Great companies are the ones that are in balance—guided by a strong purpose, focused on a smart strategy, structured well to deliver on that purpose and strategy every day. Great companies have metrics that evaluate the right things, and rewards that recognize important work; people and interactions that bring out the best in team members, and a culture that aspires for greatness. SY[P] uses designing to bring the system of their clients into balance—and over the years, the team has worked with companies such as Apple, Sony, HP, Mercedes-Benz, IBM, Gap Inc., Lifetime, eBay, and others in the pursuit of greatness."