"One Voice book: Designing vision. Led by IBMers Jon Iwata and Allison Johnson, leaders on the company's corporate communications team, this effort was to help CEO Gerstner articulate his vision of a vibrant future for IBM. SY[P] helped articulate how IBM's great heritage—big business, trustworthiness, industry expertise—could be married with a rising new way of computing spurred by the Internet. The thinking was captured in this book that went to every IBM employee in their local language—230,000 people overall."
