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"The Invent book series: Designing a vision and a brand. Soon after CEO Carly Fiorina arrived at HP, she wanted to unite the 183 divisions behind one powerful vision. The teams within HP's labs had conjured up a vision of a world of electronic services that are delivered to every day people via devices of all types—their usefulness made always available on a bedrock technology infrastructure. This book series brought that thinking to life for the company's marketing and branding community—urging them to take on the hard work of rebranding HP."
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