"E-services vision: Designing a new conversation with customers. President of the enterprise-division Ann Livermore, Nick Earle, and Allison Johnson worked with SY[P] to create a set of materials to open up new conversations with customers. It was all part of a sustained effort to place HP at the strategy table within their largest customer accounts. Because of the clarity of the HP vision, for the first time in awhile, new customers were calling HP, rather than HP cold-calling them."
