"The science behind HP printing: Designing communications. In an effort to help differentiate HP, we needed to communicate the superiority of its ink technology (for printers of all sorts)—which meant doing a ton of research about the detailed science behind HP's R&D, patents, and know-how to understand how it makes for better printing. SY[P] then distilled that research and designed and wrote this small piece that was used as sales support collateral."
