"The Gap Foundation: Designing social good. Gap Inc. as a company believes their job is not just to make a profit, but to make a difference. How to go about making a bigger difference, however, is hard to determine. SY[P] worked with Gap Inc.'s Anne Gust to envision several key ways to generate more social good. Pictured here, a large-format book that captured one whole line of thinking—what if Gap Inc. could help the world foster art as a means to teach the creativity of change."