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Don Besom, BusinessWeek, art director
"This was a typical rush job for a weekly news magazine. It was during a week in March 2001 which marked the beginning of the recession. Alan Greenspan was immediately attacked by opponents citing his recent interest rate cuts as well as his actions prior to 2001 as probable causes of the recession. So the only art direction was to focus on Alan Greenspan and to convey the fact that he is in the hot seat. I took the word hot and directly translated it to flames. I wanted dramatic impact with simplicity. The result was a closeup of Greenspan's head with flames behind him and flames reflected in his glasses...some little beads of sweat added last minute. As is also typical of news magazines, in the end, the editors decided to run with a photo." 13 x 18.
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