Michael Jordan. "I was given 3 1/2 minutes with Michael Jordan in which I shot 72 very emotionally driven portraits. This image was chosen by Wieden + Kennedy's creative director, Jamie Barrett, and art director, Rick McQuistin, for the NIKE P.L.A.Y. campaign. The image became one of the most iconic and widely recognized images ever shot of Michael Jordan. Michael has always been one of my favorite subjects to photograph. Just as on the court, Michael gives 110% in front of the camera."