Jennifer O Brien
, HartungKemp, designerStefan Hartung
, HartungKemp, art directorJohn Mayhew
, Target, associate creative directorEric Erickson
, Target, creative directorAtomic Props
, production companyHartungKemp (Minneapolis, MN)
, design firm
"As part of its community giving, Target partnered with the Central Park Conservancy in New York City to present Target Benchmarks Central Park. Celebrating the 150th anniversary of Central Park, this innovative public art project featured 53 one-of-a-kind park benches designed by notable New York artists, architects, designers and celebrities, which was displayed in the park and then auctioned off at Christie's in November 2003. HartungKemp was asked to design an art bench for Target. The Target art bench design developed out of a logical inspiration: the omnipresent iconic tool of shopping at Target—the cart! Integrating all of the typical elements of a cart (the grid, the wheels and handle bar) into the bench, we were still able to make it quite comfortable and inviting for New Yorkers to pause for a reflective rest in Central Park," said Mary Kemp Murray with Target.