"Intriguing visual concepts, unique materials and fun functionalities clearly differentiate Target GiftCards from the pack and deliver a WOW! to both in-store guests and card recipients," said Alison Illies, editorial director. "Little & Company collaborates with the Target creative team to consistently raise the bar on GiftCard design, creating season after season of ‘the perfect card’ for every occasion. GiftCards embody the essence of the Target brand, artfully reinforcing the ‘Expect More’ part of its brand promise. They also make a positive contribution to its bottom line: In 2004 Target GiftCard purchases and redemptions totaled nearly $1 billion."