"When you're committed to delivering Design for All, delivering junk mail is simply not an option. Little & Company uses its deep understanding of the Target brand to design TargetMail, a hard-working direct mail program that differentiates Target at the mailbox and keeps it top of mind. TargetMail brings relevant news and coupons to guests monthly, giving them a fresh variety of great reasons to return to Target. It helps the company fulfill its ‘Expect More. Pay Less’ promise with specials on the products guests want and need most. And it stands out from the clutter with a look and attitude that is unmistakably Target. TargetMail is getting noticed—and used. Coupon redemptions are up and this successful program is now entering its second year" said editorial director Allyson Illies.