Sheraton Green, Charles S Anderson Design/
Kyle Hames, Erik Johnson/
Jovaney Hollingsworth, designers
Todd Piper-Hauswirth, senior designer
Ron Anderson/
Charles S Anderson, Target, art directors
Erick Erickson, Target, creative director
Charles S Anderson Design (Minneapolis, MN), design firm
"The Target Halloween campaign takes its inspiration from the campy aesthetic of vacuformed plastic Halloween masks. These masks convey the essence of Halloween's golden age in America and are designed with a contemporary high contrast pop art style. We worked with Target to develop a Halloween standards manual that included patterns, icons, illustrations, screen graphics, type treatments and color palette to be applied to candy, apparel, paper goods, housewares, etc. We also designed the complete packaging guidelines," said TK.