“From the first Nike project on the hidden places in Boston that only the locals know about. All seven ads and posters were to promote the opening of Niketown on Newbury Street. I was fortunate to have three amazing location scouts for two days each with the right connections share their favorite places that had never been used for ads. The final trick here was to find a place that was not blocked by any of the other big sporting goods companies. Boston's sponsors run deep into unknown territory. Sometimes pressing the shutter is the tip of the iceberg."