"This is about the time you get to spend alone with a pure white boat in a blue green sea. Not a red kayak flying through white water. Born from the varied palette of the first pulled Polaroid and a gray day in New Zealand. I owe a lot to the spirit of Greg and Jim, who persisted in their vision for this client that previously had never advertised before. How do you arrest the viewer and hold their attention apart from the competition? A quiet image has to be damn good to last."