"Tourism Toronto has undertaken a massive, four-year campaign to attract visitors to the city. This 2004-2005 annual review, for Tourism Toronto members, titled: 'Renewal Toronto: A BIG Story,' documents the efforts and achievements of that initiative to date. Naturally, we designed an oversized piece. It unfolds to reveal discreet facets of the story presented in easily digestible charts, graphs and call-outs. The vernacular use of bold color and large dot screen references a tabloid newspaper."