"IPC US REIT is a Canadian real estate investment trust that has an exclusive focus on U.S. commercial properties. We commissioned architectural photographer Tom Arban to document their portfolio of buildings and reproduced his images in rich black-and-white rather than traditional full-color images. We also asked Tom to capture graphically interesting details from the architecture that we then used throughout the brochure as background to the text. The graphic approach to this brochure, and others we have designed for them, has been extremely successful in raising the profile of the corporation and provided necessary differentiation in a crowded business sector."