"Similar to the IPC US REIT corporate brochure, we wanted the black-and-white photography to contribute significantly to the impact of this piece. Standard building spec information and floor plates look more inviting when paired with dramatic photographic angles and crops. By limiting the printing of the piece to IPC US REIT's corporate colors (orange and black), this brochure, as in their other materials, becomes part of a clearly branded family of printed communications."
