, Iconologic, lead designerDario Quatrini
, Organizing Committee for the Torino 2006 Olympic Winter Games, design directorStefano Bracciantini
, Organizing Committee for the Torino 2006 Olympic Winter Games, manager of graphic design
Banner rhythm for the city of Torino; horizontal structure for the hockey venue; and vertical structure for the speed skating venue. "The Look of the Games requires a flexible graphics system; designers must keep in mind that it will eventually be applied to a variety of unforeseeable shapes and materials. This series of proposed designs, for miscellaneous applications--media backdrops for the broadcasting area, awards podium backdrops, banners, structures, vehicles and fences--create the seamlessly branded environment throughout even the most functional areas of the Olympic venues. These applications ensure an uninterrupted visual experience for spectators, athletes and TV viewers."