Elise Thomason, Iconologic, lead designer
Dario Quatrini, Organizing Committee for the Torino 2006 Olympic Winter Games, design director
Stefano Bracciantini, Organizing Committee for the Torino 2006 Olympic Winter Games, manager of graphic design
"The Olympic Winter Games Look extends beyond the field of play to transform the visual energy of the host city. Buses are considered to be excellent canvases for the large-scale applications that contribute to enlivening the streets of Torino."