Elise Thomason, Iconologic, lead designer
Dario Quatrini, Organizing Committee for the Torino 2006 Olympic Winter Games, design director
Stefano Bracciantini, Organizing Committee for the Torino 2006 Olympic Winter Games, manager of graphic design
"The purpose of the Look of the Games is to bring color and energy to the fields of play-creating an Olympic environment that is distinguishable from the World Championships or other athletic events. A further intent is that the Look will elevate athletic performance. And, in fact, athletes often express that when the time arrives to compete, the combination of the Look of the Games and the Olympic Rings push them to a higher level of performance."
