"A brand launch for a new line of high-quality pet products. We were responsible for the brand name, brand story, product names, brand and product color palette, identity and communications materials, and packaging and merchandising design. Castor and Pollux, the cat and dog in the identity, are named for the Gemini twins, and only make stuff they like. These products are 'paw made' and, we should add, 'no humans were tested in the making.'"