Motion Theory, director/production company
David Morrison, director of photography
Jesus de Francisco, art director
Mathew Cullen/
Grady Hall, creative directors
Beck/
Kevin Christie/
Gary Garay/
Ethan Marak/
Martha Rich, artists
Clark Mueller, Riot, colorist
Gabriel Dunne/
Vi Nguyen, visual effects supervisors
Jeff Consiglio, Motion Theory, editor
Scott Gemmell, producer
Interscope Records/
Kathy Angstadt, clients
Beck "Girl" 3:29. "When considering how to visually represent the lighthearted tone and dark lyrics of Beck's 'Girl,' Motion Theory found inspiration in Al Jaffee's classic fold-ins for Mad magazine, creating real-life scenes in which reality seems to fold in on itself. Throughout the video, Becktravels and performs the song, moving through naturalistic settings in East Los Angeles, Boyle Heights, and McArthur Park. Motion Theory's resident L.A. natives wanted to show off a piece of the city's genuine, culturally-vibrant side which they felt often gets lost behind the superficiality and glitz of Hollywood and Beverly Hills. The 'fold-ins' included practical pieces like maps, pop-up books and pamphlets, as well as shots that combine practical and CG effects to fold whole buildings, murals, and streets. Like the Al Jaffee fold-ins that inspired the concept, the video's fold-ins always reveal a new twist, and reinforce the idea of the hidden meanings in the song, and the world around us."