Nike "Presto 04" TV and print campaign: "Urban Canvas" :60. Music and art spread across an urban landscape. "In order to market the flagship Presto brand across a dozen Asian countries, Nike and Wieden+Kennedy/Tokyo sought a unique visual identity that did not depend heavily on written or spoken language. To achieve Nike's objectives, Motion Theory pulled graffiti off the walls and put it into the landscape, filming post-graffiti artists DavidEllis, Sasuke and Frek in the process of creation in Los Angeles,Tokyo and Shanghai. The resulting art included organic forms, abstract patterns and distinctive characters. Motion Theory designers then recreated the art digitally, integrated it into the footage and brought it to life with an electronica soundtrack. 'Urban Canvas' centers around a colossal DJ who spins records on a building-sized turntable, pumping out sound through massive speakers to create the beat of the city-and the music that brings the art to life. Playful robots interact with geometric shapes and organic illustrations, all toward the goal of combining sound and form, and capturing the spirit of the art, landscape and culture."