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Kaan Atilla/Eric Cruz/Mathew Cullen, art directors
Barton Corley, writer
Mathew Cullen/John Jay, creative directors
Kaan Atilla/Mathew Cullen/Paulo de Almada/Philip Shtoll/Shihlin Wu, designers
Mark Hoffman, editor
Agent Jackson/Barton:Holt, music companies
Motion Theory, director/production company
Kenji Tanaka, agency producer
Javier Jimenez, executive producer
Wieden+Kennedy, Tokyo, ad agency
Nike, client
Nike "Presto 03" TV Campaign: "Beatbox" (:30). "Three musical genres-hip-hop, techno and beatbox-come to life visually for Nike, reaching out to culturally active youths of a dozen diverse Asian countries. Each spot fuses a distinctive soundtrack with constantly-shifting abstract forms, simple typography and a unique color palette. The result is a captivating interplay of form and sound that creates the sense that colors can be heard and music can be seen.With a rare foray into the online world, Motion Theory also developed aWeb site that enabled users to re-mix the sights and sounds of the campaign in real-time."
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