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Mark Kudsi, art director
Mathew Cullen/Grady Hall, creative directors
Warrem Eakins/Randy Van Kleeck, executive creative directors
Chris Clyne/Paulo de Almada/Jesse Franklin/Greg Gunne/Chad Howitt/Linas Jodwalis/Mark Kulakoff/Mark Lai/Nick Losq, designers
Mark Hoffman, editor
Motion Theory, director/production company
Kirk Shintani, visual effects supervisor
mcgarrybowen, ad agency
Reebok International, client
Reebok "Wrapshear" :30 “An entire city bursts out of a shoe, presenting an increasingly difficult series of obstacles for an agile runner equipped with a new pair of RBK Wrapshears. Motion Theory's directors and designers combined forces in order to create the burgeoning city, which seamlessly integrates Los Angeles. locations and computer-generated architecture. As the city evolves, it presents the runner with an escalating series of challenges, including rising construction barriers, shifting walls, and falling objects. A primal, percussion-driven track sets a vigorous pace along the way, leading to a finale in which the runner effortlessly springs over the final obstacle and sends the city retreating back into the shoe.”
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