HBO Oz sticker insert. “After watching 32 straight hours of Oz episodes we came to an astounding conclusion: Prison sucks. Every aspect of it sucks to such a degree that the word 'sucks' loses all meaning. There is no correct choice in prison, no way to win. All you can control is what you lose, whether it's your life, your health or your human dignity. We wanted to give the viewer the experience of watching Oz just by looking at our ads. The stickers execution puts them in the shoes of the show's characters, forcing them to choose what their role in prison society would be-and we made sure that every choice was equally distasteful. Five minutes after we got the first stickers from the printer, every other person in the office was either a 'mule' 'snitch' or 'corpse'-and we knew the ad worked."