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Crystal English, art director
Eric Liebhauser, writer
Greg Bell/Paul Venables, creative directors
Laura Gill, agency producer
Venables Bell & Partners, ad agency
Animal Planet, client
Animal Planet Living Outdoor Board. "When we took over this piece of business, a lot of people saw Animal Planet as an educational channel-a place to catch a documentary on say, the secret lives of chinchillas," said writer Eric Liebhauser. "We wanted viewers to recognize Animal Planet for what it really is: entertainment that engages. That surprises. That leaps off the screen. Small wonder then that we created several outdoor installations that make use of the medium in a nontraditional way. This particular board had a motorized tail for swatting three-dimensional flies."
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