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Ray Andrade, art director
James Robinson, writer
Greg Bell/Paul Venables, creative directors
Blake Bäkken, design director
Andy Glass, photographer
Britt Gardner, agency producer
Venables Bell & Partners, ad agency
Siebel Systems, client
"Siebel's Customer Relations Management software is an essential tool for businesses around the world. It was also so complicated that for a while, we didn't even understand what we were working on,” said James Robinson. “So instead of trying to explain the thousands of ways that thousands of different companies needed CRM, we decided to talk about the one kind of company that didn't. A magical company whose clients were pliable, easily led and never difficult. A company whose customers were sheep. Literally. After an exhaustive nation-wide sheep casting search, we discovered our star: Flossie the sheep. Photographer Andy Glass engineered an extraordinary shoot on a California mountaintop and a star was born. Flossie is now shopping a script around Paramount."
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