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Jonathan Byrne, art director
Jeremy Seibold, writer
Jonathan Schoenberg, creative director
David Pahl, photographer
tda advertising & design, ad agency
Fox Racing Shox, client
Print ad for Fox Racing Shox. "We wanted to create an ad that did not show a rider, so that we would stand out from advertising and editorial in bike magazines. We wanted to shoot the ad in the same location we shot the comp. It was made clear that was not possible by the building. Which made it the only place on earth we could ever consider for a location and a more exciting shoot."
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