“PANCRACIO is a small boutique brand of high-end chocolates and related products. Some recipes are classic, some newly inspired and the quality is outstanding, therefore we wanted to reflect on the retro modern feel that the brand emanates (PANCRACIO is an outdated, unfavorable name for a man in Spain),” said art director Pedro Alvarez. “The beautifully-crafted typography was applied on the sides of sleek matte white boxes. As Colette boutique in Paris puts it, ' PANCRACIO chocolates to be devoured and packaging to be kept.'”
