“We were great fans of another product line that this company produced. We introduced ourselves to the principals and were lucky enough to hit it off," creative director Maureen Erbe said. "The project included design and implementation of the logo, branding identity and product packaging for Collective Wellbeing, a 42-SKU product line of organic and sulfate-free face, body, and hair products. (Available nationwide, a portion of each sale goes to a non-profit that is collectively elected by the purchasing customers.) The look was designed to be clean and simple-yet upscale and sophisticated. The three product categories, face, body and hair, are color-coded to easily identify each product's use.”