“Our client was very proud of her technical neck gaiter-they really are the best. But to explain its many attributes felt cacophonous,” said TK. “We could have attached an entire brochure. Instead, we layered imagery and text, creating a harmonious message board that educates and inspires. Symbols for fabrics, construction and uses are woven thoughtfully through stripes from the product's color palette-and hits of metallic silver add an icy touch.”
