"The objective was to redefine Jacksons Of Piccadilly, as the defining super premium tea brand. To master the technique and language of tea blending is a craft and as discovered, almost an art form in its ownright. In order to communicate the brand's unique way of tea blending and to convey its quintessential English heritage and refinery, the pack is used as a canvas and the leaves as the subject,” said Panna Patel, account manager. “In order to create exquisite beautiful pieces of fine art, all tea leaves were shot using Photogram and natural sunlight to create the purest results, allowing the leaves to speak for themselves."