“We have repositioned Malvern from a traditional brand most commonly found in the conference or boardroom to the Original English Mineral water, perfect for all social occasions. Malvern mineral water owes its crisp clean taste to its filtration through pre-Cambrian granite, hence the pebbles on the label-the quartz line that runs through the pebbles indicates the profile of the Malvern hills (the water's source).”
