Loading ...
Melanie Halim, designer
Coco Qiu, art director
Philippe Becker, creative director
Philippe Becker Design, Inc (San Francisco, CA), design firm
Wally's, client
"PBD developed an identity and package design system for this emerging San Francisco-based producer of handcrafted gourmet meals delivered to your home. With constantly changing menus and ingredients, a versatile package design system was required. A simple, clean, but sophisticated brand identity was created to convey Wally's contemporary, upscale gourmet proposition. Since everything from Wally's is hand-packaged in clear, sealed, stand-up pouches, a double-sided label was developed to attach at the top, allowing full view of the delicious food within. A color palette was chosen to delineate each of Wally's four menu category offerings: Soups & Starters, Entrees, Sides and Desserts. For efficiency, one master label works for every item in a category through the use of simple, easily-updated add-on laser printed stickers. Individual stickers display the date, ingredients, exact reheating instructions and are attached to master labels before delivery."
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In