"Big pictures are king in DestinAsian, another travel/lifestyle magazine that I design that operates on a limited photography budget. My strategy to get around this was similar to the TravelEtc. model: show lots of images as big as possible on dramatic text-free spreads with the hope to attract world-class shooters to the magazine. Our cover approach is relatively simple as well, every issue has a fashion shoot executed in an exotic location within Asia that always produces an appropriate mix of destination and lifestyle imagery, more often than not involving models in small bathing suits. Typically, editor Chris Hill, writes just the right amount of sell lines to allow the cover to be about the photograph, upholding the tasteful approach from within the magazine on the cover."